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Guildford
Housewarmers is a local brand for our discount scheme which we have
developed in partnership with
Guildford Borough Council. Since the scheme was set up it has generated
more than 300 carbon
saving
installations.
In the
financial year 2003/2004 723 people contacted the scheme through
our special freephone hotline and 236 major domestic carbon saving
installations were made.
The project was set up in 2002/2003 by an EST ‘off the shelf
pilot’: CEN developed the Guildford Housewarmers brand based
on a specification from Guildford Council: the brand included ‘Eco-man’,
an existing theme connecting all Guildford Borough’s environmental
projects. Using the Housewarmers brand, a marketing campaign was
conducted in partnership with Guildford BC.
For more information about Guildford Housewarmers
or if you are interested in setting up a similar scheme in partnership
with
us,
contact David
Shewan at CEN.
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